Either. I just don't follow the example of the builders of a small housing development in the town where I grew up, which had a plaque at the entrance proudly proclaiming it to be Keats Garden's.
I'm told they're now teaching the second in US schools, but it's far too late for me to shake the indoctrination of my youth. Not only is the first the one that looks better to me; it's the only one that looks acceptable.
But, like muninnhuginn above, after spelling it my way I'd pronounce it the way the second one looks-- "keats-es." In fact, based on past behavior, I'd say there's a better than 50% chance I'd go for the funny and say "keats-es-es."
I'd write the former, though both are correct, if only because it's one letter shorter (laziness!)
I'd also *say* the former, again because it's easier, also it can be understood as "Keats poems" where "Keats" acts as an adjective. Though I'd probably be even more likely just to say "a volume of Keats" since he didn't really write much significant that wasn't poems.
I'm pretty sure I *do* have a volume of works by John Keats, by the way. (Can't be bothered to go downstairs to check, esp as study/bookcases *still* not sorted since moved house so not always easy to find things.)
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On the subject of apostrophes, my mum recently received a birthday card from a former colleague who addressed the envelope to Mrs....'s.
The former colleague is a primary school headteacher in her late fifties!
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But, like
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I'd also *say* the former, again because it's easier, also it can be understood as "Keats poems" where "Keats" acts as an adjective. Though I'd probably be even more likely just to say "a volume of Keats" since he didn't really write much significant that wasn't poems.
I'm pretty sure I *do* have a volume of works by John Keats, by the way. (Can't be bothered to go downstairs to check, esp as study/bookcases *still* not sorted since moved house so not always easy to find things.)