I have to say, I find the Go Compare adverts mildly amusing but the Swift Cover ones grate on me like few adverts on TV at the moment do. Enough that I refuse to associate myself with the brand even when they're among the cheaper quotes.
I can't remember the ones with the hens. The ones with the dogs are pretty poor and look like they were made by an amateur for Youtube. But the casual cynicism and disrespect for the market of the Iggy Pop ones really stand out.
Go Compare has a mildly annoying tune, but doesn't really bother me, although it clearly doesn't have the sheer amazingness of Alexandr the Meerkat, who I consider a brilliant example of British advertising as an artform.
In this genre, I am probably most annoyed by Confused.com (the cartoon lady with spidery hair who sings and her supporting cast). I am particularly irritated by the amount of effort that has gone into the animation of bouncing breasts, and the fact that Confused Lady's black friend is enormously obese and keeps flashing her bright pink knickers.
The product of an industry without which there would be no funding for many services you probably find very useful? Pretty much everything by Google, for example.
Arguably, some forms of advertisement are also an important contemporary / commercial art form. In 2,000 years' time, if someone finds a way to show one of our TV adverts and also digs up some of what our more ridiculous contemporary 'art' - I suspect it will be the ads that are shown in museums and galleries as an authentic (and appreciated) slice of contemporary 21st century life.
Honorable mentions in this industry I think should go to the Churchill dog - inspired work reinventing a dull-sounding brand as memorable, loveable and very British - and Aviva - for their lovely series of sketches with Paul Whitehouse playing all the different characters - all of which are endearing in their own way and the one where you suddenly realise the father of the family preparing to go on holiday is a ghost is genuinely moving.
I have a soft spot for the Hastings ads with their little soldier, but I don't think they have really succeeded in carrying off making him memorable, perhaps because they don't seem to know if he is Norman or Saxon (surely the first decision that should be made at Hastings!)
My car insurance is with Egg - not *because* of their guineapig adverts, but I have to admit that they probably did contribute something to my having a relatively warm and fuzzy attitude to their brand.
[x] This is probably where I am grateful for the fact that I never watch television with adverts any more :-) (mainly because 99% of the television I get to see these days is CBeebies, but hey ho.)
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wellinghall) wrote2012-07-14 05:30 pm
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Calm Down Dear.
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Go Compare has a mildly annoying tune, but doesn't really bother me, although it clearly doesn't have the sheer amazingness of Alexandr the Meerkat, who I consider a brilliant example of British advertising as an artform.
In this genre, I am probably most annoyed by Confused.com (the cartoon lady with spidery hair who sings and her supporting cast). I am particularly irritated by the amount of effort that has gone into the animation of bouncing breasts, and the fact that Confused Lady's black friend is enormously obese and keeps flashing her bright pink knickers.
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Arguably, some forms of advertisement are also an important contemporary / commercial art form. In 2,000 years' time, if someone finds a way to show one of our TV adverts and also digs up some of what our more ridiculous contemporary 'art' - I suspect it will be the ads that are shown in museums and galleries as an authentic (and appreciated) slice of contemporary 21st century life.
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I have a soft spot for the Hastings ads with their little soldier, but I don't think they have really succeeded in carrying off making him memorable, perhaps because they don't seem to know if he is Norman or Saxon (surely the first decision that should be made at Hastings!)
My car insurance is with Egg - not *because* of their guineapig adverts, but I have to admit that they probably did contribute something to my having a relatively warm and fuzzy attitude to their brand.
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http://wellinghall.livejournal.com/988900.html
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http://wellinghall.livejournal.com/988900.html
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http://wellinghall.livejournal.com/988900.html
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http://wellinghall.livejournal.com/988900.html
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http://wellinghall.livejournal.com/988900.html
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http://wellinghall.livejournal.com/988900.html
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